7-Eleven Opens Restaurant Drive-Thru No. 1 in Dallas

7-Eleven announced its first Laredo Taco Company drive-thru restaurant in Dallas. Photo Courtesy of 7-Eleven
7-Eleven announced its first Laredo Taco Company drive-thru restaurant in Dallas. Photo Courtesy of 7-Eleven

In a time when some big restaurant chains are eyeing drive-thru expansions and other off-premise improvements as a post-pandemic necessity, one well-known convenience store is officially wading into uncharted waters.

On March 23, 7-Eleven announced its first Laredo Taco Company drive-thru—also the first corporate-owned drive-thru for a 7-Eleven—as an expansion of the Evolution Store it opened in Dallas two years ago.

Drive-thru customers will now be able to pair quick-serve Mexican fare with a famed Slurpee, if they wish.

“While opening the first Laredo Taco Company drive-thru restaurant with a 7‑Eleven store would be exciting any time, we think customers looking for socially distanced ways to grab breakfast, lunch and dinner will really appreciate it now,” said Chris Tanco, 7–Eleven executive vice president and chief operating officer, in a press release.

Those over the age of 21 who choose to dine in, meanwhile, will be able to enjoy wine-based frozen margaritas, beer and wine. The store also offers mobile checkout and delivery via the 7-Eleven app.

Amid the ongoing pandemic, the Dallas store features acrylic shields at the checkout registers as well as social distancing markers. Employees are currently following surface-cleaning, mask and glove protocols.

Laredo Taco Company (sans drive-thru) also debuted at a 7-Eleven locations in Inverness, Fla., and Oklahoma City in 2020.

Evolving in Dallas and beyond

Currently, six 7-Eleven Evolution Stores are in operation, with three in Dallas and one apiece in Washington, D.C., New York City and San Diego.

This year, the company plans to further expand the concept, which it calls “an experiential testing ground,” to North Texas and Manassas, Va.

Each Evolution Store offers a restaurant concept, and the retailer then tweaks the design and product mix based on customer feedback and shopping habits, the company explains.

 

 

RELATED CONTENT

Chipotle 1200x800 1

Chipotle Sets Record Quarterly Sales of $2 Billion

Despite not yet recovering all its in-store sales, periodic staffing challenges, menu price hikes and supply chain disruptions, Chipotle Mexican Grill had a record third quarter, bringing in $2 billion...

Bobbys Burgers 1200x800 1

Expansion Roundup: Coffee and Cobbler Concepts—Plus More—Grow Footprints

This week in Expansion Roundup, FER checks out growth plans for Bad Ass Coffee of Hawaii, The Peach Cobbler Factory, Jack in the Box, Chicken Salad Chick, Peter Piper Pizza...

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -