Foodservice Equipment Reports

Starbucks Assigns CEO For Burgeoning Chinese Market

Starbucks Corp. has named its first chief executive officer for China and said it plans to more than double its store count in that country to 5,000 by 2021.

Belinda Wong has assumed the title of CEO-Starbucks China. Wong had been president of that operation. Starbucks also promoted Leo Tsoi, most recently v.p.-store development and design for the division, to the post of Starbucks China COO.

The Seattle chain has operated in China for 17 years, and has more than 2,300 cafes in 100-plus cities there. Starbucks will open its first international Roastery and Reserve Tasting Room in Shanghai in 2017.

Related Articles

Whalen, Leckel Take On New Assignments At Market Forge

Starbucks CEO Schultz Moves Aside To Lead High-End Store Initiative

Chinese Foodservice Market Growth Has Slowed Dramatically

Related Events

06 Aug

IFMA Marketing & Sales Leaders Forum

05 Oct

Anuga

Cologne