Foodservice Equipment Reports

DEALERS JOIN VOLLRATH FOR PREVIEW OF VOLLRATH UNIVERSITY

Who says you can’t mix business and pleasure? More than 40 dealers visited The Vollrath Co. in Sheboygan, Wis., in mid-August to get a sneak peek of the company’s new training facility. Not coincidentally, the annual PGA Championship was being held up the road at Whistling Straits, and Vollrath just happened to be a sponsor.

President and CEO Paul Bartelt told dealers at a reception Wednesday, Aug. 11, that the facility is available for use not only by Vollrath but for dealers, consultants and operators who have need of such a venue. In addition to a stadium-style training room with full audio-visual capabilities, the facility includes a test kitchen and extensive displays of the company’s product lines, arranged in foodservice kitchen-like areas.

Paul Egbert, v.p.-marketing, told FER Dealer Report the company hopes the new center will help customers better understand the dramatic expansion of Vollrath’s product lines, especially in food preparation, cooking and serving equipment.

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