Yo! Sushi Loosens Its Belt

Yo! Sushi is going beltless. The British-based Japanese chain is about to launch a site without the iconic conveyor belt that has become synonymous with its name.

This summer it will establish its first restaurant, at a shopping center in west London, without the kaiten belt snaking around the premises, and will remove the belt from its outlet at Manchester Piccadilly station.

Dropping the conveyor belt from a few of its more than 100 restaurants is an attempt to broaden Yo! Sushi’s appeal and rebrand the chain, according to CEO Richard Hodgson. He told The Times that stripping out the belt highlights that the chain is no longer only a sushi concept. The move, he added, is part of a push towards a more “experiential strategy.”

Yo! Sushi plans to develop a number of design configurations to suit different sites and footprints, while continuing to rebrand stores under the name ‘Yo!’ and adding extra signage to list other menu items alongside sushi. It has an agreement with Tesco to open Yo! To Go counters in two of its UK stores.

Since its 2017 acquisition of Canadian-based Bento Sushi, Yo! Sushi is one of the world’s largest sushi operators outside of Japan. Most of its stores are in the U.K., but also operates in the United States, continental Europe, the Middle East and Australia.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

RELATED CONTENT

VNEXT Helps IFED Reach Record Numbers

Virtual conferencing platform helps distributor association connect with participants.

Read More...
Qdoba Exterior

Qdoba Welcomes New Franchise Development Chief

Peter Ortiz brings 30 years of experience to the role,.

Read More...
Wendy's announced the appointment of Kevin Vasconi as chief information officer, effective today. He will report to president and CEO Todd Penegor and serve on Wendy's senior leadership team. Prior to joining Wendy's, Vasconi served as executive vice president, chief information officer at Domino's Pizza, Inc. Emphasis on technology innovation helped Domino's achieve more than half of all global retail sales in 2019 from digital channels, primarily online ordering and mobile applications. In the U.S. in 2019, Domino's generated over 65% of sales via digital channels. At Wendy's, Kevin will assume responsibility for all aspects of Wendy's global technology efforts, including Consumer-facing Digital, restaurant technology, enterprise architecture and technology, and information security. "Digital technology is a critical growth driver for Wendy's today and will be in the future," said President and CEO Todd Penegor. "Kevin Vasconi is an ideal leader to join our organization and help us advance to the next level. We are confident that his industry-leading experience will help to accelerate the growth we have already seen across technology channels in 2020, and he will lead a talented and well-resourced team focused on the substantial opportunities we see across the globe." "It's incredibly exciting to join The Wendy's Company in this next chapter of my career," said Vasconi. "The great potential for technology transformation at Wendy's, combined with the brand's 50-year heritage for quality and innovation tell me that the future is bright at Wendy's

Former Domino’s CIO Joins Wendy’s

Burger chain says Vasconi will oversee restaurant technology, and consumer-facing digital tech.

Read More...