Former Reinhart CEO to Lead Diversified

Diversified CEO Jeff King
Diversified Foodservice Supply CEO Jeff King

Diversified Foodservice Supply announced today that Jeff King has been appointed president and CEO, effective immediately. Jeff succeeds Bob Aiken who is retiring and will continue to serve on the company's Board of Directors, the company said in a statement.

King most recently served as president and CEO of Reinhart Foodservice, a $6.5 billion broadline foodservice distributor that was acquired by Performance Food Group at the end of 2019. He joined Reinhart in October 2010 and was promoted to president and chief executive officer in February 2015. Previously, he served as President of the equipment and supplies division of US Foods.

"We are delighted that Jeff King is joining our company as President and CEO," said Larry Benjamin, chairman of DFS. "He brings tremendous foodservice industry experience and expertise to our business. We thank Bob Aiken for his many contributions to our success and are pleased that he will continue to serve on the DFS board."

"I am excited to be at DFS and to continue serving the foodservice industry. DFS is well-positioned for growth with a great product assortment and customer-centric service model," said King. "I look forward to working with the DFS organization to provide exceptional service to our many customers in the US and internationally."

Diversified Foodservice Supply, L.L.C., based in Mt. Prospect, IL, is a distributor of maintenance, repair and operations parts, supplies, and equipment to the U.S. foodservice industry. It claims 250,000 foodservice customer locations. It currently operates through multiple brands including AllPoints Foodservice Parts & Supplies, Tundra Restaurant Supply, Franklin Machine Products, KNG and Restaurant Discount Warehouse.

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