Cracker Barrel Updates Leadership

Cracker Barrel Old Country Store, overseeing about 660 stores in 43 states, has posted a handful of leadership and organizational changes. Details include the following:

• Doug Hisel, previously vice president, field operations, has stepped up to the role of senior vice president, store operations, overseeing field operations and operations services. Hisel joined Cracker Barrel 18 years ago as an associate manager in Indianapolis. Meanwhile, the role of senior vice president and chief restaurant and retail operations officer, previously held by Cammie Spillyards-Schaefer, was eliminated.
• Thomas Yun has rejoined the brand as vice president, menu strategy and innovation, replacing Matthew Banton. Yun previously served in this role at Cracker Barrel from 2022 to 2024 and was responsible for developing some of the brand’s more successful menu introductions of the past several years.
• Heather Hager, vice president, retail and design, and Heather Gammon, vice president, demand planning, are each taking on expanded roles and absorbing responsibilities of Laura Daily, senior vice president, chief merchant and retail supply chain, following her retirement.

Cracker Barrel also stated it is ending its engagement with the consultancy that advised the brand on its previous brand refresh initiatives, including logo and restaurant redesigns.