Craveworthy Brands Acquires Pizza Concept
The concept, currently limited to less than 30 units and a presence in one state, is set to spread out across the country.
Craveworthy Brands—parent company of Flat Top Grill and Sigri Indian BBQ, among others—is branching out with the addition of a 20-plus unit pizza brand.
Fresh Brothers Pizza, a Midwest-style pizza concept based in California, expects to launch nationwide franchising as a result of the acquisition. The menu offers pizza, including vegan and vegetarian options, salads, baked wings, sliders and more.
“Fresh Brothers is a perfect fit for Craveworthy as we expand our roots from the Midwest to the West Coast with our first brick-and-mortar pizza brand,” says Gregg Majewski, CEO and founder of Craveworthy Brands. “With over 20 locations and a commitment to the best quality ingredients, Fresh Brothers puts a unique spin on an all-time favorite consumer category by offering inclusive menu options that appeal to today’s diverse dining preferences.”
Besides Fresh Brothers, Craveworthy’s portfolio consists of Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Sigri Indian BBQ, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!
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