Datassential Lists Top 20 Beverage Trends for 2025

Menu typically dictates equipment and supplies selection and Datassential offers a look at the top beverage trends for 2025 in its Future of Drink report.

Emerging trends, Datassential says, include botanical and savory flavors (think mead), elevated staples (like highbrow Jello shots) and new global flavors, such ube cream liqueur and the addition of tamarind in cocktails.

Overall, the Top 20 trends are as follows:

1. Fruit wines
2. Wine cocktails
3. Wines from unique areas of the U.S.
4. Natural wine
5. Drinks for a cause
6. Dessert wines
7. Single-serve, bottled or canned, ready-to-drink cocktails
8. Flavored wine
9. Hard soda
10. Wines from unique international areas
11. Highbrow Jello shots
12. Sustainably-produced adult beverages
13. Spirits aged in wine barrels
14. Alcohol in vending machines or automated mini-markets
15. Craft/signature shots
16. Tea-based alcoholic beverages
17. Wines aged in spirit barrels
18. Cocktails on tap
19. Cocktail-flavored ice or spirit-infused ice
20. Menu-free beverage programs

“Consumers, especially younger ones like Gen Z, are showing a strong interest in category disruptors like fruit-based wine, wine cocktails, flavored wines, and beverages with a cause or sustainable message,” says Datassential’s Chief Customer Officer and Sommelier, DipWSET Colleen McClellan, in a press release. “It’s exciting to see how brands will meet consumers where they are, offering more unique options within the traditional beer and wine categories—much like how the spirits market has evolved with RTDs (ready-to-drink), functional ingredients, and global influences.”