Del Taco Adds VP to Oversee Marketing Technology

Del Taco announced it has appointed Erin Levzow to the new position of vice president marketing technology.

Levzow will lead the marketing technology team by developing strategic, integrated programs to drive consumer loyalty and increase visit frequency, the company said in a statement. She will be responsible for the Del Taco Mobile App, CRM (customer relationship management), third party delivery partnerships, digital ordering, and will help identify and lead other digital initiatives and emerging technology opportunities, the company said.

“As the technology space becomes more critical for customer engagement every year, we continue to plan and execute against building competitive and innovative systems for our brand,” said Tim Hackbardt, chief marketing officer of Del Taco. “We are pleased to welcome Erin to the Del Taco team to carry forward our marketing technology efforts. I know her experience shaping successful digital, martech and ecommerce strategies will make a tremendous impact on the ways we engage with our guests and differentiate our fresh food, value and convenience offerings.”

“Throughout my career, I have enjoyed accelerating a brand’s vision through leveraging marketing technology opportunities,” said Levzow regarding her new role. “I’m thrilled to join the team and apply my expertise with such an iconic and growing brand like Del Taco.”

Levzow’s has more than 15 years of marketing experience. She has held senior and executive leadership positions leading marketing, digital, social media, loyalty and ecommerce strategies. Her previous roles include working for brands such as MGM Resorts International, Palms Casino Resort, Marcus Hotels & Resorts, Freebirds World Burrito and Wingstop Restaurants.