Elevate Foodservice Group to Rep RATIONAL

Elevate Foodservice Group, recently founded by Mitch Marcotte, will serve as a manufacturers’ rep for RATIONAL across New England (MAFSI Region 1), including Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

Marcotte previously held the role of partner/principal with GMV Sales. He earned a Young Lion Award from FER in 2020.

“RATIONAL is a market leader that leverages technology and invests in the success of their customers. These are core values that we share,” said Marcotte in a statement announcing the partnership. “We’re excited to represent RATIONAL’s new and innovative iCombi and iVario product lines.”

Elevate Foodservice Group operates out of Boxford, Mass. RATIONAL has offices and a distribution center in the Chicagoland area. It manufactures combi ovens and has more than 35,000 units installed from coast to coast.