Inspire Brands Updates Chief Development Officer Role

Jason Maceda, once president of Baskin-Robbins, steps up to the role while Don Crocker resigns.

Photo of Jason Maceda courtesy of Inspire Brands.

Inspire Brands announced last week that Jason Maceda has stepped up to the role of chief development officer.

Maceda will lead all aspects of franchise development, including real estate and construction, architecture and design, and franchise recruitment. He will report to Christian Charnaux, chief growth officer.

Maceda takes over for Don Crocker, chief development officer, who announced that he’s resigning to take a step back, reset and focus on his young family before deciding the next step in his career, the release says.

During Maceda’s more than 25-year career with Dunkin’, Baskin-Robbins and Inspire, he has held numerous leadership roles, most recently as senior vice president, development. Before working on development, he led Baskin-Robbins as brand president, where he oversaw all aspects of its franchise system, growth and brand management. Prior to Baskin-Robbins, Maceda spent more than a decade at Dunkin’ in finance.

Maceda’s promotion is one part of larger organizational changes at Inspire as it works to enhance domestic development and franchise support.



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