ITW FEG Names Dealer Sales Leader

ITW Food Equipment Group has named Ray Peden as its VP of U.S. FEG Dealer Sales Organization. In his new role, Peden will lead the ITW FEG dealer sales team in generating organic growth by providing exceptional dealer support and strengthening partner relationships, as well as maintaining a focus on key customers. Peden and the sales team also will be responsible for driving growth through their product application expertise across the ITW FEG premium brands, including Hobart, Traulsen, Baxter, Vulcan and Wolf.

“We are excited to welcome Ray to our family of brands and are confident in his ability to lead our sales team, build positive relationships with our dealers and provide our customers with solutions to improve their foodservice business,” says Gary Simpson, senior VP of U.S. Sales for ITW FEG, in the release.

Peden brings to the role a background in sales leadership and food industry experience. He most recently served as president and general manager of SEB Professional Americas. His career also includes time spent with Franke Coffee Systems North America as president, business unit leader.