Playa Bowls Gains New Owner

A Big Apple-based private equity firm is adding flavor to its portfolio with the fresh acquisition of Playa Bowls.

Today, Sept. 3, Sycamore Partners announced its acquisition of the 250-unit chain, which spans 22 states. The superfruit bowl concept serves over 40 items, including acai, pitaya, coconut bowls, smoothies and cold brew.

Sycamore Partners specializes in consumer, distribution and retail-related investments. Currently, its portfolio includes Ste. Michelle Wine Estates, Loft/Ann Taylor, Lane Bryant, Staples, The Goddard School, and more.

Playa Bowls CEO Dan Harmon says, “After a decade of hard work building a strong foundation, we believe Sycamore’s support and resources, as well as their expertise in managing multi-unit-franchise organizations, will help us accelerate our growth as we continue to support our franchisees and delight our guests.”

Sycamore Partners acquired Playa Bowls from Tamarix Equity Partners, which oversaw the New Jersey-based brand through the addition of 150-plus franchised locations.

“Playa Bowls has built a unique category leadership position with passionate customers, a loyal franchise base, and a great brand, which has allowed the company to scale rapidly in its first decade since inception,” says Stefan Kaluzny, managing director of Sycamore Partners. “We are confident Playa Bowls has continued runway for growth and we look forward to partnering with Dan and his talented team to implement their strategy to reach more customers around the country.”