RATIONAL Hires Mountain Region Sales Director

RATIONAL USA has hired Ryan Jacobson as sales director for the Mountain region.

Prior to RATIONAL, Jacobson worked as a director of local sales for Sysco. He has a bachelor’s in communications from Central Washington University. He will report to Ryan Elsen, vice president of street sales.

“As the Sales Director for our Mountain Region, Ryan Jacobson has already made an impressive impact since joining RATIONAL,” Elsen says in the release. “Ryan has implemented a culture of collaboration amongst his team which has fostered a positive work environment, encouraging cooperation and knowledge sharing amongst team members.”

Elsen says Jacobson’s personal approach to the market has strengthened existing customer relationships and further fortified a partnership with Intermountain Food Equipment in the region.

Last week, RATIONAL shared it had made several promotions and additions to its corporate chef team.