SHFM Updates Branding, Website

The Society for Hospitality and Foodservice Management (SHFM) has launched new branding and a new website, which also extends to the SHFM Foundation, as it looks to enhance brand recognition in the marketplace.

Announced during the 2022 National Conference in Denver on Oct. 18, the updated branding and website have a modern design that encompasses “the forward-thinking nature of the society,” says SHFM.

In addition, SHFM updated its positioning statement to now say, “The Society for Hospitality and Foodservice Management is the only association focused on workplace hospitality and amenities in the foodservice industry. SHFM empowers its members to create safe, productive and engaging workplace environments by providing mentorship, fellowship and access to segment-specific education covering an array of innovative shared services, culinary concepts and powerful peer connections.”

It also approved a new tagline: leaders in workplace amenities and foodservice.