Smoothie King Appoints CFO to President

Smoothie King has added president to the role of CFO Gavin Felder.

Felder joined Smoothie King in May 2024 and has been instrumental in driving financial discipline and strategic growth initiatives that have further solidified the brand’s performance, a release details. As president and CFO, he’ll take on a larger role in the day-to-day management of the business while continuing to lead its financial strategy.

Prior to joining Smoothie King, Felder spent 16 years at Yum Brands, where he most recently served as chief strategy officer, overseeing corporate strategy, investor relations, M&A, and store innovation across Yum’s global restaurant brands. He also spent time as CFO of KFC Global, where he managed more than $1 billion in operating profit and nearly 25,000 restaurants across 140 countries.

“Gavin is a dynamic and visionary leader with a strong track record of driving results and building high-performing teams,” says Wan Kim, owner and CEO of Smoothie King, in the release. “His impact over the past year has been significant, and this expanded role is a natural next step as we continue to build on our brand’s success.”

Dallas-based Smoothie King has over 1,200 stores nationwide.