Foodservice Equipment Reports


Ice-O-Matic has appointed Terry Hoelle, CFSP, as its director of sales. Hoelle will focus on leading U.S. sales efforts in distribution and channel development.

Hoelle joins the Denver-based company after nine years with Structural Concepts, where she served as director of sales and helped build its foodservice division from the ground up. She has extensive experience at the dealer level, as a MAFSI member, and as a manufacturer. Hoelle currently serves on NAFEM’s board of directors.

“I am very excited about having Terry on the Ice-O-Matic team,” says Keith Kelly, sr. v.p.-sales, marketing and customer satisfaction. “Along with her talent and enthusiasm, Terry brings over 20 years of experience at all levels in the foodservice industry. Terry’s superior level of knowledge gives her a broad and unique view of our industry. “

Ice-O-Matic manufactures, distributes and supplies a wide range of ice-related products including cubers, flakers, storage bins, dispensers and filters to c-stores, supermarkets, quick-service restaurants and coffee shops globally.

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