Rubbermaid Shifts Sales Strategy To Reps

In a notable strategic shift, Rubbermaid Commercial Products is expanding its sales force to include manufacturers’ reps, and creating a distinct foodservice channel sales structure. The Winchester, Va., company announced it has signed up 20 marketing agents to extend its reach into the foodservice market and better serve the needs of distributors and end-users.

Jim Monnat has been appointed to head up Rubbermaid’s newly formed foodservice sales management team. At this time, agencies include: Dining Essentials, Dynamic Marketing Group, Eisner-Rose Associates, E-Kuip Marketing, Ettinger-Rosini & Associates, GMD Foodservice Marketing, JMK Sales, KC Marketing, Kelly-Mincks, Koehler-Borden & Associates, Lehr McKeown Marketing, Lund-Iorio, Metcalfe & Associates, Mid-Atlantic Hospitality Sales, Mirkovich & Associates, PCH Reps, Premium Products Group, ProQuip Foodservice Equipment & Supplies, Select Marketing, Squier Associates, and Venture Cornerstone Sales.