Starbucks Beefs Up Regional Management

Starbucks Coffee Co. is reconfiguring and strengthening its three-region operating  model. The Seattle chain has made several leadership changes to its ranks. Lucy Lee Helm has been named executive v.p., general counsel and secretary; Arthur Rubinfeld, chief creative officer and president-global development and Evolution Fresh retail; Annie Young-Scrivner, executive v.p./ president-Starbucks Canada; Colin Moore, senior v.p.- Enterprise Optimization ; and Craig Russell, senior v.p.- Global Coffee.