FEDA’s October Webinar Is Two Weeks Away

Two weeks from today, the Foodservice Equipment Distributors Association will host its fall teleconference/webinar, “Negotiations: Defending Your Price.” The program for FEDA’s dealer members will help salespeople protect their pricing while winning and protecting new and existing account relationships.

The Oct. 24 teleconference/webinar (10 a.m. CST) is led by William Walker, founder and president of the Walker Consulting Group in Charlotte, N.C.

Seminar participants will hear about strategic and tactical elements of negotiations and, FEDA says, will be better prepared to defend their pricing, improve customer relationships and increase sales and profit margins for their organizations.

Participation is $149 per phone line for teleconference or $179 for webinar. Digital replay of the audio from the teleconference only is available at the listener’s convenience for $149 per phone line through Nov. 25.

More information is available at FEDA’s website.