Yum! Opens Up Sandwich Store in Texas

Yum! Brands has opened Super Chix, a one-off test unit in Arlington, Texas, that bears more resemblance to a Chick-fil-A than a KFC outlet. Not only does it look different from any KFC store, there is no reference in the signage or on the website that the concept is from that chain’s parent company; the Super Chix website describes the concept as the invention of “three food-obsessed friends.”

The store, according to a statement from Yum!, is an exploratory concept that might be considered for international purposes. The interior gives no clues as to Super Chix’s corporate lineage; it features stone floors and wooden bar-height tables. Its slogan is “The Last True Chicken Sandwich.” That chicken sandwich headlines a limited menu, which also includes chicken tenders, fries and frozen custard.

Also in development for the Dallas area is another exploratory restaurant, an Asian sandwich concept called Banh Shop. Yum!’s new concept team works out of the company’s Plano, Texas, facility, which formerly housed Yum! Restaurants Int’l.