Foodservice Equipment Reports

France’s Quick Counters U.S. Competitors With New Small Concept

In the face of McDonald’s continued dominance in France and Burger King’s recent return with the splashy opening of a unit in Paris’s Gare Saint-Lazare, the country’s No. 2 burger chain Quick has unveiled a new small-space concept. The first Burger Bar by Quick is expected to open this summer in Paris.

The new brand has a footprint of only 150 square meters (492 sq. ft.), making it ideal for city-center sites, malls, railway stations and airports. The self-service menu will be reduced to core menu items: burgers, fries and ice cream. 

 

Founded in 1970, Quick operates 498 restaurants in France, Belgium and Luxembourg. In 2013, it opened 13 new restaurants and renovated 62 units.

France’s No. 1 burger chain, McDonald’s, operates 1,300 restaurants in France, 67 in Belgium and nine in Luxembourg. Burger King formed a new joint venture earlier this year with Bertrand Holding Co. and Naxicap Partners to accelerate its expansion in France. Quick-service sales in France are projected to rise 4% to $12.8 billion (9.43 billion euros) in 2014, according to data from researcher Euromonitor International.

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