Self-Serve Takes Off At TCBY

A self-service prototype is expected to give a fresh feel to 30-year-old frozen yogurt chain TCBY. The proto, which debuted in July in Salt Lake City, lets guests serve their own yogurt and toppings.

The new store design offers more of a loungelike ambience for customers, with bold colors and modern furnishings. Future stores will range from 1,200 sq. ft. to 1,800 sq. ft. The Salt Lake City-based “fro-yo” chain expects to open more than 35 locations this year, and up to 100 in 2011. TCBY, short for The Country’s Best Yogurt, dishes up frozen yogurt at more than 800 locations globally, including 441 in the United States.