Foodservice Equipment Reports

SEFA Holds First Shareholders Meeting, Promotes Execs

Quite a bit of news coming out of the first-ever shareholders meeting held by Supply & Equipment Foodservice Alliance. The network of E&S dealers and vendor partners met Jan. 22 in San Antonio, marking the first major milestone for SEFA since it announced its long-term ownership transition strategy last April.

“We are delighted to have the dealers representing the vast majority of our volume as shareholders,” stated SEFA Pres. Tedde Reid, who founded the group in 1986. “We are also pleased that the members of our management team are now stakeholders, and we are looking forward to a terrific growth-oriented year in 2014.”

To date, 90% of eligible SEFA members and 100% of its current management team have elected to become shareholders. The South Barrington, Ill., group just welcomed its 61st member, Denver-based W. West Equipment & Furnishings Co.

“We recognize that this is just a start to the long-term transition SEFA will go through, but it’s extremely encouraging to see how well it’s gone so far,” said Jim Hanson, chair of SEFA’s executive committee.

SEFA also announced two executive promotions. Chris Perrotte has been named v.p.-marketing and Tom Stritch has been appointed as v.p.-dealer relations. In 18 years at SEFA, Perrotte has led its integrated, multi-channel print, catalog, web, direct-marketing and social-media campaigns; Stritch, an eight-year SEFA vet, has been instrumental in defining strategic direction, growth and common goals for its 61 E&S dealer members. Perrotte and Stritch also developed the SEFAPro dealer training program.

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