Foodservice Equipment Reports

FEDA Plans Webinar On Value-Added Selling

It’s easy to lead with price when trying to make a sale or competing with another firm. What is more difficult is selling value, a less cut-and-dried, more subjective aspect of any purchase.

The Foodservice Equipment Distributors Association will be hosting a webinar on the topic of “Value-Added Selling” next month. The program, led by author and veteran FEDA speaker Tom Reilly, will offer salespeople an effective way to adopt the value-added philosophy and profitably execute its strategies to sell total value and get paid for it.

FEDA members can register at for the June 4 webinar. Digital replay is available for those who cannot tune in on June 4.

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