Foodservice Equipment Reports

The “Information Economy” Is Focus Of FEDA’s November Webinar

Next month’s FEDA webinar examines the effect the Internet has had on the selling process and how it has changed the way customers buy products, select suppliers, build relationships and view salespeople.

The program takes a look at how sales organizations should approach the new age of sales with “Selling Has Nothing To Do with Selling; How to Sell in the Age of the Information Economy.” FEDA speaker Rick Farrell will teach attendees alternative sales strategies for their sales team that help minimize commoditization, reduce long selling cycles and decrease rampant sales-force inefficiencies.

The webinar will be held Wednesday, Nov. 4, at 10 a.m. CST. The cost to participate in this webinar either live or via digital replay is $219 per connection. More information is on FEDA’s website.

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