NPD Reports Traffic Rose In Seven Major Global Markets 2Q 2015, Predicts 1% U.S. Gain In ’16

Seven of the 11 foodservice markets tracked by the NPD Group’s CREST consumer research experienced traffic gains in the second quarter 2015 vs. the same quarter year prior, the latest quarter for which NPD has publicly released data for the 11 major foodservice markets it tracks worldwide.

“Optimism, though cautious, abounds throughout the global foodservice market,” said Bob O’Brien, Senior V.P.-Global Foodservice at NPD. Snacks and morning meals drove the gains in most markets, while the recent increases in lunch visits flattened out.

Traffic rose in the U.S., U.K., Germany, Spain, Italy, Australia and China. In spite of concerns about the slowing Chinese economy, traffic rose 4% and, with increased check averages, spending jumped 7.2%. Russia and Canada continued to see traffic declines, and their economies suffered from the drop in commodities prices. Traffic and sales were flat in France and Japan.

Visit to quick-service outlets rose or were flat in most major markets, but down in Japan, the only market not dominated by QSRs. Full-service visits fell in Australia, Canada, China, and the U.S.

In the U.S. market, NPD said overall traffic rose 1% during calendar 2015. The research group, whose foodservice practice is based near Chicago, is forecasting another year of 1% growth in customer visits in 2016.

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