Danish Chain Expands Into Germany And UK Cities

Since it opened its first location in London in Wimbledon in 2012, Sticks’n’Sushi has been gradually expanding its London empire with units in Covent Garden, Greenwich and Canary Wharf. Now the Danish-Japanese restaurant group is set to take its ‘affordable luxury’ offering across the UK.

Next month, Sticks’n’Sushi will open its first restaurants outside the capital in Cambridge’s GuildHall in May and Oxford’s Westgate shopping centre in 2017. It won’t leave London behind; a new outlet will open at the Nova development in London Victoria later this year.

The openings will almost double the Copenhagen­-based brand’s presence in the UK; it has its eye on locations in Manchester and Leeds as well. The chain will open its first German restaurant in Berlin this winter, marking the 19^th Sticks’n’Sushi in three countries.

Sticks’n’Sushi was founded 20 years ago by brothers Jens and Kim Rahbek; inspired by their half-Danish half­Japanese parentage, their concept serves a blend of both culinary traditions, mixing sushi with meat or vegetable yakitori grilled to order.