Foodservice Equipment Reports

FEDA 2017 Convention Focuses On Challenges Of Change

Registration details for FEDA’s 2017 Annual Convention will arrive in mailboxes early in December, but a glimpse of the program has already been unveiled.

The April 5-9 convention at the J.W. Marriott Hill Country Resort & Spa in San Antonio focuses on leadership and ideas in a changing landscape and the impact on dealers. Convention Chair Paul Parr of Hockenbergs and Assistant Chair Keith Kidwell of Central Restaurant Products have put together a lineup of speakers and programs to help the association’s members succeed in the competitive marketplace.

Among the programs are:

  • Keynote speaker: Daniel Pink, author of To Sell is Human: The Surprising Truth About Moving Others, Drive, and A Whole New Mind discusses “Leadership and New Principles of Influence”


  • How Smart Companies Are Rethinking Innovation


  • Gen-Power: Unleashing the Potential of Every Generation


  • Viral Business: Inspiring Customer Loyalty


  • Hiring and Compensating Salespeople


  • The Five Things Every CEO Should Be Able to Do From His/Her Phone


  • How to Structure a Winning Sales Department


  • Closing speaker: Carey Lohrenz, pioneering U.S. Navy Tomcat fighter pilot, will talk about “Fearless Leadership.”


Convention registration materials with additional details should arrive in the mail in early December. More information is available by contacting the FEDA office at 800/677-9605.

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