Automatic Bar Controls Taps Industry Vet as New GM

Wayne-Froehlich-horiz

Automatic Bar Controls/Middleby has named industry veteran Wayne Froehlich to oversee beverage brands Wunder-Bar, JoeTap, Starline, and Bloomfield as the company’s new general manager.

Froehlich has spent most of his 35-year career in the foodservice E&S industry, including positions at Prince Castle and Silver King.

“Wayne’s deep experience will be an asset as we accelerate product development and launches across all of the brands in the group and expand our offerings in the beverage category,” says Middleby Beverage Group Pres. Korey Kohl. 

In the newly created position, Froehlich will oversee production in the company’s new Vacaville, Calif., manufacturing plant, and direct the day-to-day engineering, manufacturing, supply chain, accounting, customer service and human resources operations for Automatic Bar Controls brands. He’ll work closely with Steve Chappell, v.p.-business development, and will report to Kohl.

Automatic Bar Controls, which acquired the Starline bubblers product line in early April, also has a factory in Ensenada, Mexico and sales offices in the UK and Czech Republic.

RELATED CONTENT

Publisher’s Note: Summer Planning

Let FER take equipment research off your to-do list as you hopefully enjoy some much-deserved time off.

Emerging Leaders 2025 Graphic

Get to Know 2025’s Emerging Leaders

Meet five future changemakers, age 45 and under and from different segments of the industry, who are filled with a passion for foodservice.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -