Carpigiani Taps Director of Trade Marketing

High Point, N.C.-based Carpigiani North America, a manufacturer of gelato, ice cream and soft-serve equipment, has hired Giacomo Paccione as director of trade marketing.

In this role, Paccione will be responsible for brand development and commercial policies. He work closely with the sales team and distributor network to develop sales tools and focused sales activities, says the company.

Paccione has more than 12 years of international experience in business development, product management, financial analysis and market strategy. He most recently spent seven years at Electrolux Professional.

“We are thrilled to welcome Giacomo to the Carpigiani team. His experience complements our skilled team of professionals, while his broad industry exposure brings new opportunities with a tighter focus on program development to support our growth initiatives,” says Penny Klingler, president of Carpigiani, in a press release.

Paccione will report directly to Klingler.