Electrolux Professional Group Names New Director of Sales

Electrolux Professional Group has appointed Alex Edwards as its director of sales, general market, for the Americas.

He will lead the regional sales director team to grow sales through the company’s independent representative and dealer channels, notes the release.

“My excitement to cultivate deeper engagement within the foodservice industry could not be higher,” Edwards says. “I look forward to strengthening existing relationships and building new connections with our channel partners as we work together to consistently deliver the industry-­leading products and services our brands our known for.”

Previously, Edwards has worked as a design specialist, Randell product manager, chain account sales manager, and most recently, director of sales, national chain accounts. He has led several large chain projects and made significant contributions across multiple business units, says Electrolux Professional Group.