Former Starbucks Exec Named President of Dutch Bros

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Dutch Bros announces the hiring of Christine Barone, True Food Kitchen CEO and a former Starbucks executive, as president, effective early next year. Courtesy of Dutch Bros.

One-time Starbucks executive Christine Barone is taking her experience in the coffee and service industries to Dutch Bros.

The 641-unit brand known for its espresso-based beverages announced today that Barone will join its team as president, beginning in the first quarter of 2023. As president, she will spearhead operations as Dutch Bros works toward its goal of 4,000 locations in the next 10 to 15 years.

Barone will leave the over 40-unit wellness-driven brand True Food Kitchen, where she has served as CEO since August 2016, to assume the role. Before True Food Kitchen, Barone worked at Starbucks, where she held various vice president roles, culminating with senior vice president of food, evenings and licensed stores.

“I’m inspired by the vision of the co-founder and the executive leadership and excited by Dutch Bros’ future,” says Barone in a press release. “I’m looking forward to helping the brand navigate its next phase of growth and continue making a meaningful difference in the lives of customers and employees.”

Barone will report to CEO Joth Ricci.

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