Japanese-Based Brand To Open First Florida Unit

Pepper Lunch, a Japanese-based fast-casual concept, has signed an agreement to open its first Florida location, just outside of Tampa. In a June 6 release, the brand says the location also will serve as the first modern prototype design since the U.S. parent group, Hot Palette America, took over American operations for the brand.

Opening in September, the new Pepper Lunch location will measure about 1,400 square feet with 38 seats, plus a 500-square-foot patio with an additional 25 seats.

Majestic Restaurant Group will operate it; it has experience developing and operating multiple concepts. The group has signed on to develop 10 units over the next five years in and around the Tampa, Orlando and Gainesville markets.

Pepper Lunch has over 500 locations in 15 countries. The teppanyaki-style concept’s menu includes sizzling steaks, curry rice, teriyaki and pasta-based dishes.

Pepper Lunch is one of several brands lately to eye Florida for growth. Most recently, Jack in the Box made plans in the state, and before that, Carl’s Jr. made its debut.