Marco’s Prototype Tests Pickup-Geared Equipment

Marco’s Pizza has debuted a new store design in the greater Boise, Idaho, market. The 1,200-plus unit pizza brand made a slew of enhancements meant to improve the customer experience and operational efficiencies. The enhancements include the following:

• Testing of warming racks and pizza lockers that hold hot pizzas with quick and secure access, designed for pickup and third-party delivery needs
• Strategic placement of beverage coolers for employees and customers, as add-on purchases
• A welcoming dedicated guest waiting area
• A brighter, more modern look and feel across all touch points
• Pickup door and pickup window options for a frictionless customer experience
• QR code/mobile access in-store on a designated wall for customer engagement.

Marco’s says that the prototype, which officially opened July 23, is “set to fuel the brand’s continued nationwide growth and performance, while enhancing the guest experience.” It aims to open several more locations in the Boise market, using it as a “test bed for forward-thinking innovations.” Based in Toledo, Ohio, Marco’s shared earlier this year that it had signed a 50-unit master franchise agreement, marking its debut in Mexico City.

Photo courtesy of Marco’s Pizza.