Tourism-Related Restaurant Sales Fall Short This Summer

NRA 1200x800 1
Operators reported their tourism-related sales this summer still were lower than pre-pandemic levels. Courtesy of National Restaurant Association.

With summer ending yesterday, the National Restaurant Association polled 4,000 restaurant owners and operators earlier this month to see how their tourism-related sales held up this summer. For most, they remained lower than pre-pandemic levels.

Before the pandemic, tourism-related sales made up a big chunk of sales for restaurants, according to research from the association. In the fine-dining segment, an average of 41% of sales came from travelers and visitors, but about a quarter of operators reported that demographic accounted for at least 60% of sales.

For the family dining, casual dining, and coffee-and-snack segments, about one-third of sales came from travelers and visitors pre-COVID, and for the quick-service and fast-casual segments, tourism sales made up about 25% of sales.

This summer, however, sales didn’t stack up. In the tourism-heavy fine-dining segment, 62% of operators said their sales from travelers and visitors from June through August were down from pre-pandemic levels. In the family dining, casual dining, quick-service and fast-casual segments, about 60% of operators reported lower sales.

Fall Outlook NRA 1200x800 1

Operators aren’t expecting tourism sales to beat pre-pandemic levels this fall. Courtesy of National Restaurant Association.

Heading into fall, the association reported that restaurant operators are “decidedly pessimistic” about tourism-related sales this season. More than 70% of operators in the fine dining, casual dining, family dining and fast-casual segments expect their sales to be lower than pre-pandemic levels, while only 1 in 20 operators anticipate higher sales.

A “solid majority” of quick-service and coffee-and-snack segment operators also anticipate lower sales.

RELATED CONTENT

Sustainable

Starbucks, McDonald’s, Wendy’s and Panera Want Sustainable Cups

What do Starbucks, McDonald’s, Wendy’s and Panera Bread have in common? They all want sustainable cups. Today, the four brands announced plans to reduce single-use waste by working toward circular...

Yum China 1200x800 1

Yum China Goes Big With Digitalization

Yum China is spending a pretty penny to invest in the future of its restaurants—which involves transforming them digitally through cutting-edge technology.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -