Biscuit Belly Acquires Maple Street Biscuit Co.

Two gourmet biscuit brands have merged. Biscuit Belly has acquired 34 locations from Maple Street Biscuit Co., a subsidiary of Cracker Barrel. The purchase will accelerate Biscuit Belly’s expansion across the Southeast and will bring the brand to more than 60 units by the end of 2028.

Biscuit Belly plans to convert Maple Street locations to its brand over the next 18 to 24 months. In the release, the brand states the acquisition will allow it to enter new territories and gain a larger presence in current markets by leveraging established infrastructure and store-level teams.

“Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card,” says Chad Coulter, co-founder and CEO of Biscuit Belly, in a statement. “Two of the biggest headwinds that growing brands encounter are the time required to find and build locations, and the difficulty of finding great teams. When we looked at Maple Street’s geography, footprints and established teams, a light bulb went off.”

Biscuit Belly opened in 2019 and began franchising in 2020. It has 15 locations across the Southeast. Maple Street conversions will start with locations in the greater Cincinnati area and Richmond, Va.

Meanwhile, Cracker Barrel states in a separate release that the remaining 16 Maple Street locations will be closed. “Divesting Maple Street sharpens our focus on the core Cracker Barrel brand and is expected to improve profitability,” says Julie Masino, president and CEO of Cracker Barrel. Cracker Barrel acquired Maple Street in 2019.