Hoshizaki Alliance Makes Appointment

Craig Hammel, formerly of Refrigerated Solutions Group, joins Hoshizaki Alliance as its director, customer experience and aftermarket support, effective Oct. 12.

In this role, Hammel will lead a Center of Excellence team “that develops and carries out a customer experience and aftermarket strategy across the Hoshizaki Alliance operating companies in the United States and Canada,” notes the Oct. 8 press release. Additionally, he will work to create a more seamless, consistent and collaborative experience across Alliance brands—from installation and post-sale support to service, warranty, parts and replacement. He also will establish a formal Voice of the Customer program, strengthen the service and warranty experience, and grow aftermarket and multibrand opportunities.

Hammel most recently served as director, strategic accounts and director, customer care at RSG. Throughout his career, he has led customer service and support organizations, improved customer satisfaction and operational performance through process redesign, and delivered consistent growth across national accounts, notes the press release.

“Craig has spent his post military career leading customer service and support organizations and for the last eight years specifically in commercial refrigeration and foodservice equipment,” says Chris Karssiens, president of Hoshizaki Alliance. “As we work to make our brands easier to do business with, his experience will help us build a more consistent and collaborative experience for customers at every stage of the equipment lifecycle.”