The individual has more than 20 years of experience across Unified Brands and Electrolux Professional Group.
Levine Leichtman Capital Partners will expand the brand’s unit count.
A Moe’s Southwest Grill spinoff will help power international growth.
George Federighi will serve as senior designer and business development leader for the Don Build division.
Josh Zielinski, formerly of Chrane Foodservice Solutions, will oversee the western region.
The development leaders join the South Korea-born chain as it aims to expand from nearly 500 to 1,000 restaurants in the next five years.
Maria Rivera also has held roles at Krispy Kreme, Logan’s Roadhouse, Darden Restaurants, Caesar’s Entertainment and The Walt Disney Company.
DJ Marketing will represent the manufacturer across six states starting August 1.
The prior president, a 23-year veteran of the brand, is set to depart after a transition period.
The emerging brand aims to become a challenger in the crowded retail coffee market.
The franchisee and private investment group will scoop up a portfolio of 250-plus locations.
The concept spans 25 states, with recent expansion efforts focused on the West Coast.