On June 2, the hamburger chain broke ground on its first unit within the Lone Star State.
With nearly 300 units across 13 states, the latest opening marks the beginning of Krystal’s push into the Northeast.
The dealership has taken home the 2025 Member of the Year Award.
Proceeds go to the dealership’s charitable foundation and are distributed to a variety of charities and educational foundations.
The rep firm will represent the manufacturer across the mountain states.
Plus, Eric Wolfe has moved to the role of chief development officer.
New stores planned for its native Atlanta and beyond mark a ‘major milestone’ in the company’s continued national growth plan, it says.
The brand is growing its unit count and executive leadership team alike.
Marianne Schussler-Yenor most recently served as national sales manager for the Sandstone Group.