Neal Hix has joined Bauer Marketing Group as a territory manager. Hix brings the Cincinnati rep firm more than 18 years of sales experience, 11 of them specific to the foodservice equipment industry. From his base in Louisville, he’ll be responsible for all dealers, consultants and end-users in Indiana and Kentucky; he will specifically work with schools, colleges, universities, healthcare, chain and c-store accounts that have headquarters in those states.
Ed Lucas has joined the staff at the National Association of Food Equipment Dealers as director of dealer/vendor relations. His responsibilities at Florence, S.C.-based NAFED will include, but not be limited to, training, recruiting, vendor program negotiations, new vendor selections, dealer/vendor communications, marketing and conference planning.
Server Products has added Ron Zuehlsdorf as western regional sales manager. The 25-year industry veteran has served in management posts at two menu board and point-of-purchase display companies, Visual Graphic Systems and The Howard Co. Server, based in Richfield, Wis., makes a full line of dispensing and holding products.