Texas-Based Taco Chain Taps AI Assistant

Torchy’s Tacos is among the latest to tap AI for assistance with its phone calls.

The Austin, Texas-based chain is using a conversational voice assistant at all 130 locations, effective this month. The assistant has been trained on the full Torchy’s Tacos menu, helping it understand customized orders and allowing customers to order as they typically would. The system will manage all incoming calls, and is able to handle multiple calls and orders simultaneously, plus answer questions about menu items, specials, store hours, allergen information and more.

“We know that (our guests will) get an easy-to-use option that ensures their orders are accurate, done on time, and they get the service they have come to expect from us,” says Thai Tran, chief technology officer of Torchy’s Tacos.  “And it allows our team to be more efficient so we can elevate the total guest experience.”

Several other operators also have turned to AI-driven technology to assist customers in 2024, including Taco John’s, Texas State University and Yum Brands.