Freddy’s Enters Southeast Asia With 5-Unit Deal

Freddy’s Frozen Custard & Steakburgers has signed a deal that will bring five units to the Philippines. It marks Freddy’s entry to Southeast Asia. OMG Holdings OPC will lead the expansion and the first restaurant will open in 2027.

“Expanding Freddy’s into the Philippines is an exciting milestone for our brand and an important step forward in our broader international development strategy,” says Andrew Thengvall, chief development officer of Freddy’s, in the release.

The brand aims to grow its international presence and points to Asia as an important area of focus heading into 2027.

Freddy’s operates more than 580 locations across the U.S. and Canada. In 2025, it named global private equity firm Rhone its new owner.