A Moe’s Southwest Grill spinoff will help power international growth.
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George Federighi will serve as senior designer and business development leader for the Don Build division.
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Josh Zielinski, formerly of Chrane Foodservice Solutions, will oversee the western region.
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The development leaders join the South Korea-born chain as it aims to expand from nearly 500 to 1,000 restaurants in the next five years.
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Maria Rivera also has held roles at Krispy Kreme, Logan’s Roadhouse, Darden Restaurants, Caesar’s Entertainment and The Walt Disney Company.
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DJ Marketing will represent the manufacturer across six states starting August 1.
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The prior president, a 23-year veteran of the brand, is set to depart after a transition period.
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The emerging brand aims to become a challenger in the crowded retail coffee market.
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The franchisee and private investment group will scoop up a portfolio of 250-plus locations.
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The concept spans 25 states, with recent expansion efforts focused on the West Coast.
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