Foodservice Equipment Reports

Global Restaurant Traffic Mostly Lower In 2Q, Reports NPD

Poor weather and continuing economic malaise in Europe pushed the number of restaurant visits lower in the second quarter of 2013 in most of the 10 major foodservice markets tracked by The NPD Group. The numbers plot aggregate visits versus the year-prior quarter.

Only Japan, China and Australia recorded traffic gains. Traffic surged 3% in Japan, as stimulative measures from the government have led to an upsurge in confidence and consumer spending. Visits in China grew only 1%, by far the slowest quarterly foodservice traffic growth in the country in years. A slowdown in the Chinese economy, inflation fears and a number of food safety scares are to blame, NPD reported. Traffic in Australia continued to grow slightly, but the growth rate, which had been quite robust, has moderated as the country nears national elections.

Bad weather in Europe compounded a recessionary climate in many economies. Traffic fell a dramatic 4% in both the U.K. and Spain in the quarter and also fell in France, Germany and Italy. Canada’s foodservice market was also severely affected by inclement weather with visits down more than 2%.

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