Au Bon Pain’s New Design Adapts to Modern Guest Preferences  

Set to roll out companywide next year, the modernized design features a new ordering station, a self-serve bakery and to-go areas.

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Au Bon Pain plans to roll out the new design companywide in 2023. Courtesy of Au Bon Pain.

French-style bakery-cafe Au Bon Pain has baked up a fresh, new design to lead it into the future.

Catering to the modern customer, the design puts a focus on convenience and off-premise access. It features a new ordering station, a self-serve bakery and to-go areas to add efficiencies for customers who Au Bon Pain says “want to get in and out.”

The design also features indoor and outdoor seating for dine-in customers and ties in the bakery’s French roots with hand-painted floor and wall signage.

“Our new cafes give on-the-go guests what they crave and deserve—handcrafted, delicious food, fast—while offering a lovely space for guests that want to stay for a bit,” says Au Bon Pain President Ericka Garza in a press release. “Fun details, like a sweet bonjour at the entrance, remind guests of our legacy as a French-style bakery, to which we remain true.”

The new look comes just over a year after Ampex Brands acquired Au Bon Pain from ABP Corp., a subsidiary of Panera Bread. At that time, CEO Tabbassum Mumtaz pledged “to lead the bakery-cafe segment into the future.” Au Bon Pain says it plans to roll out the design companywide next year. The brand has 119 cafes in the U.S. and Thailand.



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