Au Bon Pain’s New Design Adapts to Modern Guest Preferences  

Set to roll out companywide next year, the modernized design features a new ordering station, a self-serve bakery and to-go areas.

Au Bon Pain New Design Ampex Brands 1200x800 1
Au Bon Pain plans to roll out the new design companywide in 2023. Courtesy of Au Bon Pain.

French-style bakery-cafe Au Bon Pain has baked up a fresh, new design to lead it into the future.

Catering to the modern customer, the design puts a focus on convenience and off-premise access. It features a new ordering station, a self-serve bakery and to-go areas to add efficiencies for customers who Au Bon Pain says “want to get in and out.”

The design also features indoor and outdoor seating for dine-in customers and ties in the bakery’s French roots with hand-painted floor and wall signage.

“Our new cafes give on-the-go guests what they crave and deserve—handcrafted, delicious food, fast—while offering a lovely space for guests that want to stay for a bit,” says Au Bon Pain President Ericka Garza in a press release. “Fun details, like a sweet bonjour at the entrance, remind guests of our legacy as a French-style bakery, to which we remain true.”

The new look comes just over a year after Ampex Brands acquired Au Bon Pain from ABP Corp., a subsidiary of Panera Bread. At that time, CEO Tabbassum Mumtaz pledged “to lead the bakery-cafe segment into the future.” Au Bon Pain says it plans to roll out the design companywide next year. The brand has 119 cafes in the U.S. and Thailand.

RELATED CONTENT

PizzaHutExterior

Pizza Hut Pilots New Design

The brand brings to the U.S. a restaurant design featuring pickup cabinets, self-service kiosks and a drive-thru.

In Memoriam: Tom Belot, Former CEO of Vollrath

The Vollrath Co. announced the passing of former president and CEO Thomas “Tom” George Belot. He was 74.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -