Au Bon Pain’s New Design Adapts to Modern Guest Preferences  

Set to roll out companywide next year, the modernized design features a new ordering station, a self-serve bakery and to-go areas.

Au Bon Pain New Design Ampex Brands 1200x800 1
Au Bon Pain plans to roll out the new design companywide in 2023. Courtesy of Au Bon Pain.

French-style bakery-cafe Au Bon Pain has baked up a fresh, new design to lead it into the future.

Catering to the modern customer, the design puts a focus on convenience and off-premise access. It features a new ordering station, a self-serve bakery and to-go areas to add efficiencies for customers who Au Bon Pain says “want to get in and out.”

The design also features indoor and outdoor seating for dine-in customers and ties in the bakery’s French roots with hand-painted floor and wall signage.

“Our new cafes give on-the-go guests what they crave and deserve—handcrafted, delicious food, fast—while offering a lovely space for guests that want to stay for a bit,” says Au Bon Pain President Ericka Garza in a press release. “Fun details, like a sweet bonjour at the entrance, remind guests of our legacy as a French-style bakery, to which we remain true.”

The new look comes just over a year after Ampex Brands acquired Au Bon Pain from ABP Corp., a subsidiary of Panera Bread. At that time, CEO Tabbassum Mumtaz pledged “to lead the bakery-cafe segment into the future.” Au Bon Pain says it plans to roll out the design companywide next year. The brand has 119 cafes in the U.S. and Thailand.



Max Wetzel Named CEO of CKE Restaurants

Wetzel brings extensive experience in franchising, restaurants and growing consumer brands.

Q42022 Barometer

MAFSI Denotes ‘Positive Signs’ in Q4 Barometer

MAFSI closed the books on 2022 and set expectations for Q1 of 2023 with the release of its latest Business Barometer on March 15. Overall sales—comprising equipment, supply, tabletop and…

- Advertisement -

- Advertisement -

- Advertisement -


- Advertisement -

- Advertisement -

- Advertisement -