It’s the company’s first US location and it includes a full-service bar and interactive baseball simulators.
The facility serves as a meeting place for dealers, consultants, operators and manufacturers.
The company says the appointment is a ‘pivotal step’ in expanding its presence in the c-store sector.
Ray Peden will help drive growth for brands including Hobart, Traulsen, Baxter, Vulcan and Wolf.
Todd Smith has stepped up to the role of president while Shannon Swenson joins the brand from Dave’s Hot Chicken. The duo will help ramp up Swig’s nationwide growth.
The brand, which recently added a food menu, continues to pursue additional development opportunities across the US.
Leaning on fellow operators and providing employees with solid upfront training also help chefs keep kitchens running smoothly.
In her new role, Kari Welty will drive customer satisfaction, manage accounts and collaborate with the development team.
Among the changes, Doug Hisel, an 18-year veteran of the brand, steps up to SVP, store operations.
The individual, who previously worked at Polar Leasing, will work with dealers and customers.