The Mexican QSR brand will test locations in convenience stores, travel centers, airports and other high-traffic venues.
Tam has served Tuxton for nearly 20 years and is a member of the third generation of family leadership.
Following a recent purchase, the company has a total of 164 units spanning eight states.
The brothers began working at the company in the 1970s alongside their father, Jason Starr, who passed away in 2007.
The industry veteran boasts 18 years’ experience, with knowledge in foodservice operations, commercial design-build projects and strategic account management.
Rep group Premier has added the states to its existing coverage of California and Nevada.
In addition to experience from several senior management roles in the industry, the individual has been a NAFEM president and board member.
Kelly will serve as executive vice president and Stamm, vice president of sales and marketing.
Eloria Ware brings to the role 15-plus years of experience helping strengthen customer relationships.
The two-day program, slated for this spring, is designed for operators and entrepreneurs.