Schlotzsky’s Names Former Wendy’s Exec Chief Brand Officer

QSR industry veteran William Armstrong has joined Schlotzsky’s as its new chief brand officer.

Armstrong comes to the sandwich chain from The Wendy’s Co., where he served as head of international operations. Before then, he worked for McDonald’s, most recently as vice president and general manager for the Greater Boston and Columbus area. His resume also includes time with Yum Brands as a training manager for Central America and the Caribbean.

Jim Holthouser, CEO of Schlotzsky’s parent Focus Brands, says Armstrong’s “track record of operational excellence is invaluable as Schlotzsky’s continues to grow and enter new markets.”

In addition, Shelley Harris was promoted to Focus Brands’ restaurant category president. Harris has worked in operations for the restaurant company for six years, most recently as senior vice president of operations for the restaurant category. Before joining Focus Brands, she spent nearly 13 years in operations at Burger King.

Atlanta-based Focus Brands is the parent company of Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s, with over 6,000 restaurants.